Content

At edX, I supported the content marketing team by writing blog articles to support seasonal business-to-consumer marketing campaigns, business-to-business marketing initiatives, and business-to-education marketing initiatives. The content I produced included themed course look books, program highlights, learner stories, and case studies. In addition to writing new blogs, I updated existing blog articles to optimize them for SEO.

Additional blogs I wrote for edX:

• Soft Skills: Game-Changing Competencies for Your Toolkit

• Top Courses to Help You Become a Better Global Citizen

• Maggie’s Toolkit for Success: From Layoff to New Recruiting Career

• Program Spotlight: ISCEA’s Sustainable Supply Chain Professional Certificate Program

• Case Study: edX Online Campus Helps San Jose City College Maintain Business Continuity During Transition to Remote-Only Learning

At SmartPak Equine, I specialized in writing educational content that positioned the company as an authoritative and relatable source of equine health and care information for horse owners across the country. I wrote dozens of articles in a variety of formats for the blog and print, including long-form editorials, how-tos, and interviews.

Click here to read the rest of Traveling with Your Horse: 8 Tips for a Smart & Safe Journey.

Additional blogs I wrote for SmartPak:

• Riders are raving about Equithrive

• There is no off-season for healthy joints

• The smarts behind our supplements

• Meet our Ultimate Horse Health Challenge winner